As seen in the Superhot "The Spicy World of Pepper People" Hulu docuseries.
The "7 Pot Primo" is officially a record record breaking 1,790,150 SHU "7 Pot Primo" hot pepper!! 
 
Limited one Pack Per Customer.
 
In 2005, while working at the University of Louisiana at Lafayette’s Horticulture Department, Primo developed the “7 Pot Primo,"™ arguably (and controversially) the hottest pepper in the world! At an average face-melting 1.79 million Scoville heat units, one 7 Pot Primo™ pepper is about 360 times hotter than a Jalapeño! Over the years, Primo’s pepper creations have gained worldwide notoriety and an international cult following (15+ seeds per order).